Hi Ludovica, you are a very young entrepreneur. Tell us how you started your perfume line and what inspired you?
Hi Camila, thank you for the opportunity to share my experience with you and your readers. I started my perfume line deciding what I want to communicate through my essences and I get the inspiration from my country, the beautiful Italy.
What is so unique about your line?
The uniqueness of my line is mixing the best of high quality products, trying to use as much natural products as possible, and at the same time give the opportunity to everyone to purchase them thanks to the competitive prices.
How did you decide what scent to go for?
I choose the scent by following my heart. When I was living in London and far away from home I thought about the best things we have in Italy and I closed my eyes and felt what I missed. For example, Lú Donna, is smelling like apple, peony, blossom and raspberry as that reminds me of the Italian summer.
What is next for Ludovica Di Loreto?
By mid April, my line is going to expand with the fragrances for home and also the body lotion and I have got upcoming events at Design, Art & Food at “Le Formiche Lab” in Rome in April and an event at Stefanel Store in Chelsea, London. The date for this event is still to be confirmed.
Thanks Ludovica, check more about her products here!